In last year’s keynote “Great Engineering, Failed Product” I discussed the ten biggest reasons why products fail. Unfortunately, many people told me that they suffer from each of these problems. So they asked me if I could talk more about the alternative. So in this talk, I will describe what I consider to be the ten most critical characteristics and behaviors of highly effective product teams. Not just of good teams, but of truly strong teams that consistently innovate and provide value for their customers and their business. I have long argued that there is a very dramatic difference between how the best teams work, and how most teams work. In last year’s talk you saw the serious issues in how most teams work. In this year’s talk, you’ll see how the best teams work.
Who is this for?
This is a session for people responsible for leading products - product owners and product designers, startup co-founders, product managers and product architects.
What will be workshop cover?
This workshop is specifically designed for the leaders of technology-powered product organizations that want to dive deep into the Product Owner role and learn the leading edge practices from Lean Startups, Lean UX, Agile, Customer Development, Product Discovery, and Design Thinking, as well as techniques and practices from the very best technology-enabled product companies in the world. The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference. It will be an intense day, but my intention is to provide the single best learning opportunity in the world for aspiring product leaders.
Who will be teaching this workshop?
The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, investing and advising, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Prior to that Marty was an engineer for 10 years at HP Labs, and the VP Platform and Tools at Netscape Communications. Marty is the author of the book Inspired: How To Create Products Customers Love.
Marty Cagan is the Founder of the Silicon Valley Product Group, where he works with, and advises many of the leading technology teams in the world. Before founding SVPG to pursue his interests in helping others create successful products through his writing, speaking, investing and advising, Marty was most recently the original SVP of Product and Design for eBay, where he was responsible for creating and building the product and design organizations and defining the products and services for the company’s global e-commerce trading site. Marty began his career working for 10 years as a software developer at HP Labs, and then moved on to join a young Netscape Communications as their VP Platform and Tools. Marty is the author of INSPIRED: How To Create Products Customers Love, and publishes a popular blog for product teams at www.svpg.com.
