Generative AI is reshaping the software development lifecycle (SDLC), driving unprecedented improvements in developer productivity, quality, and speed. Yet, quantifying the return on investment (ROI) remains a critical challenge for enterprise leaders seeking tangible results.
In this session, Bruno Passos, Group Product Manager & GenAI Innovation Lead at Booking.com, shares practical insights and methodologies for effectively measuring and demonstrating the ROI of GenAI implementations within the Enterprise SDLC.
I’m Bruno Passos, a product leader in Developer Experience (DX) and Generative AI (GenAI) innovation. With over 15 years of experience in the tech industry, I specialize in empowering engineers and enhancing productivity through strategic product leadership and cutting-edge AI solutions.I am passionate about transforming how developers work by eliminating friction, accelerating delivery cycles, an...