Adrian Cockcroft has had a long career working at the leading edge of technology, and is fascinated by what happens next. In his role as a VP at Amazon he is developing and sharing best practices for sustainable product architectures, and working with teams across AWS to support sustainability programs. Cockcroft started out with a degree in Applied Physics and Electronics from The City University, London. He worked as a developer in the UK, joined Sun Microsystems and then moved to the United States in 1993, ending up as a Distinguished Engineer. Cockcroft left Sun in 2004, was a founding member of eBay research labs, and started at Netflix in 2007. He initially directed a team working on personalization algorithms and then became cloud architect, helping teams scale and migrate to AWS. As Netflix shared its architecture publicly, Cockcroft became a regular speaker at conferences and executive summits, and he created and led the Netflix open source program. In 2014, he joined VC firm Battery Ventures, promoting new ideas around DevOps, microservices, cloud and containers, and joined AWS in October 2016, focused on the needs of cloud native and “all-in” customers. He recruited a team of experienced open source technologists to AWS, and has given keynote presentations at AWS Summits and many other events around the world. He is the board observer for Amazon at the OS-Climate foundation. Cockcroft is a published author of four books, notably Sun Performance and Tuning (Prentice Hall, 1998), and contributed forwards to several books including Ahead In The Cloud - Best Practices for Navigating the Future of Enterprise IT (2018).