Büşra is a product coach and advisor, and a solopreneur with > 15 years of hands-on product management experience. She helps product teams build products with business and customer impact through data informed, hypothesis-driven and outcome-focused ways of decision-making.

Having worked in both product-led and non-product-led companies herself, from startups and scale-ups to corporations such as Doodle, Deutsche Telekom, home24 and more, she understands the different worlds and helps apply product thinking practices to reality. With her no-bullshit approach, she helps apply idealistic product theory to real-life product practice.