Talk details

In schedule:
Platform 2
May 30, 15:40 - 16:25 CET
Tame your Product Manager: Connect Business Goals and Your Daily Work with Impact Mapping
Topics:
product thinking
agile development
Level: General

Does it feel like your PM is talking German while you are speaking French? No AI tool is so far able to create alignment and understanding between you and your PM. It's still a matter of skills - and patience :)

In this session we'll NOT talk about AI. Instead, you’ll learn a practical thinking tool that helps you understand the way your PM thinks and work better in a trio setup with them and a designer. Impact Mapping helps connect business goals to user outcomes and solutions, and can be used in many different ways to align on what to build.

Speaker
Craft 2025 - Büşra Coşkuner
Büşra Coşkuner
Founder, Product Management Trainer & Coach at Producteer

Büşra is a product coach and advisor, and a solopreneur with > 15 years of hands-on product management experience. She helps product teams build products with business and customer impact through data informed, hypothesis-driven and outcome-focused ways of decision-making.Having worked in both product-led and non-product-led companies herself, from startups and scale-ups to corporations such as...