Büşra is a product coach and advisor, and a solopreneur with > 15 years of hands-on product management experience. She helps product teams build products with business and customer impact through data informed, hypothesis-driven and outcome-focused ways of decision-making.
Having worked in both product-led and non-product-led companies herself, from startups and scale-ups to corporations such as Doodle, Deutsche Telekom, home24 and more, she understands the different worlds and helps apply product thinking practices to reality. With her no-bullshit approach, she helps apply idealistic product theory to real-life product practice.
Does it feel like your PM is talking German while you are speaking French? No AI tool is so far able to create alignment and understanding between you and your PM. It's still a matter of skills - and patience :)In this session we'll NOT talk about AI. Instead, you’ll learn a practical thinking tool that helps you understand the way your PM thinks and work better in a trio setup with them and a des...
All the Vibes – Productivity, Chaos, and the New FrontierAs AI tools begin to write, refactor, review code, generate UI mockups, and even draft product specs, the boundaries of how we build software are rapidly shifting. What does this mean for the way teams build products? What new skills, risks, and opportunities are emerging? Join us for a candid, end-of-conference conversation exploring how AI...