An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable non-design skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This talk dives into how designers can apply key principles from psychology to build products and experiences that are more intuitive and human-centered.
Jon Yablonski is a multi-disciplinary designer, speaker, writer, and digital creator based in Detroit metro. His passion is for designing digital tools that empower people and augment their abilities in order to achieve their goals. He’s had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI syst...