Daniel Terhorst-North uses his deep technical and operational knowledge to help business and technology leaders to optimise digital product organisations. He puts people first and finds simple, pragmatic solutions to business and technical problems, often using lean and agile techniques. With thirty years of experience in IT, Daniel is a frequent speaker at technology and business conferences worldwide. The originator of Behaviour-Driven Development (BDD) and Deliberate Discovery, Dan has published feature articles in numerous software and business publications, and contributed to The RSpec Book: Behaviour Driven Development with RSpec, Cucumber, and Friends and 97 Things Every Programmer Should Know: Collective Wisdom from the Experts. He occasionally blogs at https://dannorth.net/blog.